pricing
One price. Clear scope. Cancel any month.
Local agencies charge $1,200-$3,500/month for Google Ads management of small-business accounts. That math works when you staff junior analysts on a dozen accounts each. I run every account at senior level with specialist depth, and I'm direct about pricing so you can tell what you're paying for.
Flat. No setup fee. No contract. Cancel any month.
- Weekly account review. Every seven days I run the full audit on your account. The findings that matter go into a short written report.
- Campaign + bid management. Keyword tuning, negative-list work, bid strategy changes, budget rebalancing - all executed, not just recommended.
- Ad copy iteration. Writing, testing, rotating. Including gap closure against your site (if you scream a $50-off offer on your homepage, your ad copy will echo it).
- Landing-page recommendations. I don't build the pages but I'll tell you exactly what's costing conversions and what to change.
- Conversion tracking setup + maintenance. Google Ads conversion tag, GA4, call tracking, form tracking. I get these right once and they stay right.
- Monthly findings report. Plain English, not a canned template. What's working, what's broken, what's next.
- Unlimited questions. Email or short calls. I'd rather you ask than wonder.
Need the full scope before you decide on price? The Google Ads management service page shows what the monthly work includes. See the service scope ->
What's NOT in the $500
I'd rather tell you what I don't do than be slippery about it.
- Ad spend itself. You pay Google directly from your own card. My fee is just management. Nothing goes through me.
- Website builds or redesigns. I'll tell you what needs to change on the site. Your web person (or a contractor I can refer) makes the change.
- SEO work. I'm a paid-search specialist. SEO needs a different specialist; happy to refer.
- Review-generation services. If your GBP rating is hurting conversion, I'll flag it but I won't run the review-velocity program. There are specialists for this.
- Meta / TikTok / LinkedIn ads. I focus on Google because that's where HVAC + plumbing intent lives. Branching into social makes the service less specialized, not more valuable.
Why flat pricing
Percentage-of-spend pricing incentivizes the agency to push your budget up even when it shouldn't go up. Tiered pricing incentivizes an upgrade conversation instead of an honest "your account doesn't need more work this month" conversation.
Flat $500/month aligns incentives. If I make your account more efficient and your spend goes DOWN because wasted clicks are eliminated, I still get paid the same. Which is the point.
How this compares
Honest read on what you'd pay and what you'd get from each common alternative.
| Jay Marketing | Local agency | Chain agency | DIY | |
|---|---|---|---|---|
| Monthly fee | ||||
| Setup fee | ||||
| Contract length | ||||
| Who does the work | ||||
| Vertical specialization | ||||
| Audit methodology published | ||||
| Reporting | ||||
| Cancel anytime |
Deliberate attention, not canned reports
Chain-agency account managers typically juggle dozens of accounts each. The math forces it: every account gets 15 minutes a week of real attention and the rest is canned reports. That's not what this is. Every account on the book gets materially more attention than that model can deliver.
Audit's free. Management is $500/month if you like the audit.
Send me your domain. I'll return a real audit of your current Google Ads setup - what's tracked, what isn't, who's eating your branded traffic, where your site and ads are out of sync. No sales call required, no obligation to continue.
Get the audit