Google Ads management for local home services · Boston North Shore
Specialist paid search for HVAC and plumbing. Hundreds of audits across the local home-services market, $500/month flat.
Google Ads management for HVAC, plumbing, and local home-services businesses on Boston's North Shore. Every account in my coverage area gets audited on cadence: paid and organic. Client accounts get the same depth of review. No menu of packages. No percentage-of-spend pricing. Just a focused local Google Ads freelancer model, real audit infrastructure, and a published methodology.
- Hundreds of
- audit runs to date
- Thousands of
- findings catalogued
- Hundreds of
- local businesses audited
What I look for, in plain English
Pulled from the audit philosophy I work from on every account. The list is not theory. These are the failure patterns I have seen most often across hundreds of local accounts.
Filter for what's actually serving
Half of an audit's value is removing noise. A 404 on an asset in a paused campaign isn't a finding. It's distraction. Every finding I report traces to a live serving chain.
Site-to-ad-copy gap analysis
If you scream a $50-off offer on your homepage, your ad copy should lead with it. The strongest creative findings come from comparing what the prospect's site says against what their ads actually say. Cheapest fix in the playbook.
Evidence before claims
Better to be right on less stuff than loud and wrong. Findings wait for enough evidence before being claimed. Sitelinks missing across 5+ ad observations, not 1. Lost credibility from over-reporting is much harder to win back than a missed issue that surfaces next audit.
Spam inventory is a real category
PMax and Display campaigns will pour budget into parked domains, made-for-ads sites, and mobile game SDKs. This isn't a rare edge case. It's the default failure mode. Every spend-on-network campaign gets a placement audit.
Name the leak, don't just count it
"Quality Score is low" isn't a finding. It's an alert. The finding is which keywords, on which match types, in which ad groups, against which competitors. Specificity beats summary every time.
Reputation lives upstream of bidding
Paying full CPC to send clicks at a 3.2-star Google Business Profile is a math problem no bid strategy solves. Some findings are upstream of the ad account. The honest audit names them.
Real findings from real audits
Names anonymized. Numbers and methodology untouched. Every line below is real output from a real audit.
Running Google Ads with zero conversion tracking installed
Their ads are serving across the audit window, so spend is actively going out. But the homepage and contact pages show no Google Ads conversion tag, no GA4, and no Google Tag Manager container. Every click is being paid for unmeasured. If the account runs conversion-based...
Who I serve, today and next
HVAC + Plumbing
Active. Hundreds of accounts audited.
Heating, cooling, plumbing. The trades that have to answer the phone in an emergency. Massive Google Ads spend across the category and most accounts have at least one fixable leak.
Dental
Next vertical - accepting waitlist signups.
Adding next. Same playbook (audit, fix, hold to a flat fee), different vertical taxonomy (general dentistry, ortho, pediatric, cosmetic).
Other local services
Future vertical.
Roofing, electricians, landscapers. Same playbook applies. Adding verticals one at a time so each gets the depth of research the existing ones do.
Pricing
$500 / month
Specialist Google Ads management for HVAC, plumbing, and local home services: conversion tracking, landing-page recommendations, and ongoing audits. Narrow service, clear scope, flat fee.
What's included -> Pricing details ->The audit is free. Management is $500/month if the fit is right.
Send me your domain and I will send back a concrete audit of what your current Google Ads setup is doing: what is tracked, what is not, who is showing up on your searches, and where your site and ads are out of sync. No call required.
Get the audit