Discipline
SERP audit →
Looks at the real search result your ad competes on: competitor ads, offers, local proof, SERP features, and site-to-ad gaps.
Google Ads
Google Ads breaks into a handful of jobs that have to agree.
The account is only as strong as the checks around it: what searches trigger spend, what the ad says, what the page proves, what competitors are doing, and whether the conversion data is worth trusting.
Disciplines
Each page owns one job inside the account.
These are not separate services. They are the pieces that make a Google Ads account legible enough to improve.
Discipline
Tracking audit →
Checks whether conversions, forms, phone clicks, GA4, and Google Ads can be trusted before optimization decisions depend on them.
Discipline
Competitor tracking →
Watches who repeatedly appears on important searches and what angles they lead with, without chasing one-off impressions.
Discipline
Keyword targeting →
Separates customer intent from wrong-business, wrong-geo, wrong-intent, and low-value search terms.
Discipline
Ad copy →
Turns public proof from the site into clearer ads, stronger assets, and better message match from search to page.
Discipline
Landing pages →
Checks where paid clicks lose confidence: message match, CTA path, trust placement, mobile friction, speed, and tracking.
Discipline
Bid strategy →
Names the bid strategy each campaign should be on and whether smart bidding is being fed enough signal to actually learn.
Discipline
Audience architecture →
Audits Customer Match, CRM sync, retargeting segmentation, and whether real customer data is making it into Google Ads in a way that can move bids.
Discipline
Shopping →
Merchant Center and feed checks for clients where product catalogs make Shopping relevant.
The disciplines overlap on purpose.
SERP context can inform ad copy, competitor tracking, keyword discovery, and landing-page review. Tracking checks can affect account structure, bidding, and CRO decisions. Good evidence should earn its keep in more than one place.
Want the Google Ads audit run on your account?
The audit checks the account, the page, the tracking, and the live search result together.
Get the audit